How Awapuhi Acquired In Your Shampoo

Paul Mitchell had a terrific love of the Hawaiian islands and because the story goes, it was throughout his time there that he discovered in regards to the custom of washing hair with the flower bulbs and juice that was squeezed immediately from ʻawapuhi vegetation. He went on to find that Native Hawaiians had used the aromatic juice of the ʻawapuhi plant, often known as “shampoo ginger,” to melt and situation their pores and skin and hair for hundreds of years.

Within the Hawaiian language, the okina (ʻ) is a glottal cease, which signifies a slight pause, and the “w” is pronounced like a “v” making the right pronunciation “ah-vah-poo-hee.”

image of the Paul Mitchell squeezing juice from an awapuhi plant

Captivated by ʻawapuhi’s therapeutic powers, Paul and co-founder John Paul DeJoria, established an ʻawapuhi farm in Paʻauilo, Hawaiʻi in 1983 to provide the plant to be used of their line of hair care merchandise. The ability is totally off the grid, powered by photo voltaic vitality and makes use of captured rainwater as its water supply.

All the ʻawapuhi utilized in our merchandise is grown there as we speak. It’s hand-harvested and positioned in a passive-solar dehydration shed the place warmth from the solar slowly dries the roots. As soon as dry, the roots are floor right into a wonderful powder and despatched to our state-of-the-art Product Innovation Heart (PIC) in Santa Clarita, California for manufacturing.

As we speak, custom meets expertise with confirmed hair care techniques that use progressive blends that includes Hawaiian ʻawapuhi extract to remodel hair on the deepest ranges within the luxurious Awapuhi Wild Ginger collections beneath.

image of the Awapuhi Wild Ginger Repair collection

Restore and replenish hair with the Restore Assortment from Awapuhi Wild Ginger. This line of wealthy shampoos and intensive conditioners accommodates the unique KeraTriplex expertise to restore and rebuild dry, fragile strands. ʻAwapuhi extract balances moisture for shiny, manageable and healthy-looking hair.

image of the Awapuhi Wild Ginger Hydrate collection

Uncover the key to silky-soft, shiny hair with the Hydrate Assortment from Awapuhi Wild Ginger. Infused with HydraTriplex Complicated, this line of hydrating hair care merchandise immediately remodel hair with deep hydration, supreme softness and glass-like shine with out the load.

image of the Awapuhi Wild Ginger Style collection

The trendy, high-performance hair styling merchandise within the Awapuhi Wild Ginger Model Assortment characteristic unique KeraTriplex expertise to guard hair whereas locking in model with the hydrating and restorative advantages of ʻawapuhi extract.

You may additionally discover Hawaiian ʻawapuhi in our two therapies. Go to a salon for a transformative Awapuhi Wild Ginger KeraTriplex Therapy or HydraTriplex Therapy (now accessible for at-home use).

Be taught extra about our farm right here. Uncover our Paul Mitchell Authentic Assortment right here. Discover our Awapuhi Wild Ginger Assortment right here.